Rainbow Therapeutic Riding Center, located in Haymarket, Virginia, uses equine assisted therapy to improve the lives of people living with disabilities. After years of website neglect, we came on board to design and build a website that reflects the enthusiasm and care they put into the work they do with their riders and their families. We did a competitor review and then did interviews with staff, board and clients to determine what was most needed from their web presence. Working with a professional photographer, we created a design that reflects key brand elements for Rainbow—both the fun and serious intent they bring to their work. The result is a clean, organized and useful site that drives engagement and donations, improves internal communications, and better represents the organization as a whole.
Header image © Anne Simone.