The Jane Goodall Institute was closing in on year-end fundraising season, and quickly. Their site was a warren of old content and had an outdated design. They wanted a refreshed web presence that would enhance their fundraising push, but there was not nearly enough time to get it all done before the season began. Our solution? An interim site that paired back the site content dramatically, emphasized a clean look and feel and brought calls to action to the forefront. The result? Revenues increased by more than 34 percent over the previous year with the launch of the interim site.
Header image: Chimpanzee © CC0 Public Domain