the Jane Goodall Institute


The Jane Goodall Institute was closing in on year-end fundraising season, and quickly. Their site was a warren of old content and had an outdated design. They wanted a refreshed web presence that would enhance their fundraising push, but there was not nearly enough time to get it all done before their deadline. The solution? Working with Kite, Inc. we developed an interim site that paired back the site content dramatically, emphasized a clean look and feel and brought calls to action to the forefront. The result? Revenues increased by more than 34 percent over the previous year with the launch of the interim site.

After that initial engagement we went on to work with them on a fully redesigned website, a news site, a wiki and a new video. In the years since, we have partnered on annual reports, strategic plans, and donor materials, helping them to fully realize their brand across their communications.

Header image: Chimpanzee © CC0 Public Domain

The Jane Goodall Institute promotes understanding and protection of great apes and their habitat and builds on the legacy of Dr. Jane Goodall, our founder, to inspire individual action by young people of all ages to help animals, other people and to protect the world we all share.

Positioning & Message Platform / Websites / Annual Reports / Strategy Reports / Donor Materials / Video Development