TechnoServe works with enterprising people in the developing world to build competitive farms, businesses and industries.
TechnoServe’s business solutions to poverty are transforming lives and creating lasting change around the world. As TechnoServe’s director of marketing and communications for four years, Jennifer Grizzard Ekzarkhov moved the organization out of a static state of communications (driven mostly by press releases posted to the outdated website) to a dynamic, proactive state. Upon arrival, she immediately set integrated strategy to enhance awareness of TechnoServe’s programs and increase financial support for the organization and its mission. (TechnoServe is also where she committed fully to her deep and abiding love for coffee.)
Following an initial recharge of the organization’s communications and marketing efforts, Jennifer led an 18-month process to refresh the brand of the (then) nearly 45-year old organization. Working with Brotherton Strategies and Kite, Inc. (who she now often partners with on client projects) she socialized the branding process and results internally to a staff of 1,000 in nearly 30 countries, and externally to a network of 50+ partners. No easy feat, considering many of them had been present for previous branding efforts that had failed to take hold.
Header image: coffee cherries © Facebook photo by Counter Culture Coffee Durham